E-Commerce Model | Lindsay Nicholas New York, August 2024

In my role as an e-commerce model for Lindsay Nicholas New York, I played an integral part in promoting the brand’s elegant, contemporary womenswear collection. Featured prominently on the David Jones Online platform in Australia, as well as on the official Lindsay Nicholas websites in both the U.S. and Australia, I showcased the brand’s versatile, high-quality designs that seamlessly blend classic sophistication with modern sensibilities. My collaboration with Lindsay Nicholas New York helped elevate the brand's visibility in the Australian market, aligning it with a prestigious retail environment that attracts an affluent, style-conscious clientele. I was also featured in print catalogues and promotional materials, contributing to a cohesive, high-impact campaign that highlighted the brand’s ethos of timeless elegance and effortless style. With the brand’s expansion into international markets, including the 2024 opening of its first U.S. boutique in Dallas, I had the opportunity to represent a designer label celebrated for its luxurious craftsmanship and versatile pieces, which resonate with fashion-forward individuals and professionals alike. This experience not only strengthened my understanding of high-end fashion marketing but also deepened my appreciation for how design, presentation, and brand identity can create a strong connection with discerning customers.

I was honoured to serve as a runway model for the Alice McCall x Shein X Collaboration Runway, a globally broadcasted event that debuted McCall’s highly anticipated capsule collection. This collaboration fused McCall's iconic romantic designs with Shein X's accessible, trend-forward appeal. The event also spotlighted a student designer competition, where 20 finalists presented their interpretations of the "Retro-Futurism" theme, blending nostalgic elements with futuristic innovation. Throughout the event, I worked alongside esteemed industry leaders, including Alice McCall, Angelo Pantalone (Fashion Program Head at LCI Melbourne), and Esther Anatolitis (cultural commentator and advocate), while also engaging with key VIPs from Melbourne Fashion Festival and Melbourne Fashion Week. This experience provided me with invaluable insights into the curation, styling, and live execution of fashion collections, deepening my understanding of how design, trends, and consumer engagement intersect in the global fashion marketplace, while also contributing to the successful presentation and marketing of the collaboration. As a runway model, I played a key role in presenting the collection to a global audience, demonstrating versatility and professionalism while bringing the designer’s vision to life.

I had the privilege of walking as a hair model for Schwarzkopf Professional at the prestigious Essential Looks Conference Runway held at the InterContinental Hotel Sorrento. This educational event brought together top professionals from the hair industry to showcase the latest trends, inspired by aspirational catwalk looks, and curated to seamlessly transition into commercial hair offerings for everyday salon clients. I had the honour of working alongside Dee Parker-Attwood, 3 x Australian Hairdresser of the Year, from Wieselmman Salon, and Jasson Fassbender, the 2017 Hairdresser of the Year from Sydney, as they crafted innovative, fashion-forward styles. My transformation, which was broadcasted live to an audience of 60 industry professionals, featured a dynamic cut and style, demonstrating the perfect balance between high-fashion trends and salon-ready, wearable looks. 

As an E-commerce Model for Rainbird Clothing and Rainbird Workwear, I have played a key role in their 2023 and 2024 campaigns, participating in both studio shoots and on-location shoots. I had the opportunity to be featured in Rainbird Clothing’s inaugural campaign with Myer Online, helping to showcase the brand’s commitment to aesthetic, wearable, weatherproof design. For over 40 years, Rainbird has been a trusted Australian outdoor brand, specialising in technical lifestyle gear that combines style and functionality for the modern adventurer. My involvement has helped elevate Rainbird’s presence, promoting their heritage of quality and innovation in technical apparel that stands up to the elements.

As a Digital Product E-Commerce Model for Nair Australia in the March 2024 Ad Campaign, I have been integral in promoting Nair’s legacy of gentle, effective hair removal solutions. Featured prominently on Nair’s official website and with major stockists such as Coles, Chemist Warehouse, Priceline Pharmacy, Woolworths, MyChemist, and Big W, my role has helped expand the brand's reach within the Australian market. By embodying Nair’s values of quality, convenience, and self-care, I’ve strengthened the connection with a diverse female consumer base, driving brand awareness and customer engagement. With over 80 years of trust, Nair continues to lead the way in hair removal, empowering individuals to confidently embrace their beauty routines.